George Kao Courses

🔎 Authentic Market Discovery

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Authentic Market Discovery -- Course Info

Welcome! Take the onboarding steps...

Clarify Your Calling with Authentic Market Discovery
✍🏽 Start of Course Assessment
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Course Platform Orientation
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Add to your calendar 🗓 Our live session dates
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🛜 The Zoom Link (keep private)
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Q&A Webinars -- Live Support Calls
Clarify Your Calling with Authentic Market Discovery
Market Research ✍🏽 Work Retreats to give you time to learn & implement the course!
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General Questions (if you don't know where else to ask)
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Suggested ways to manage your time with this course ⏳

(April 24) Module 1 -- Begin with your energy and ideas...

Welcome to Authentic Market Discovery
3:34
Welcome to the course! + Our community values
0:00
Market discovery is the process of figuring out your calling in business. The other way of doing it is flailing around for years and finding that you try selling a bunch of stuff and it doesn't sell.
Overview of the Market Discovery course
2:37
Overview of this course
creativity and brainstorming tips
2:07
Creativity tips for brainstorming ✨
Clarify Your Calling with Authentic Market Discovery
(Optional) Take out your Energy Signature notes
Start with brainstorming what work you'd love to do
3:35
Start with your why...
Why don't things sell?
8:05
When your things don't sell... why not?
Brainstorm audience
5:50
Brainstorm Audience
What do people pay for?
6:29
What people pay for...
Brainstorm topics
1:58
Brainstorm Topics
Brainstorm fomats
1:11
Brainstorm Formats
start scheduling calls with colleagues
5:20
Start scheduling conversations with nichemates...
Clarify Your Calling with Authentic Market Discovery
(Optional) "Given what you know about me, what services should I offer?"
Clarify Your Calling with Authentic Market Discovery
Module 1 Check-In / Homework

(May 1) Module 2 -- ERI and Outreach

ERI - easily referrable issue
8:52
What are your Easily Referrable Issues? (ERI)
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(Optional) Poll when you have "too many issues" 😄
ERI validation via Google "People also ask"
5:37
Google your ERI's and look for "People also ask"
AI chatbots for ERI clarification
5:02
Ai chatbots can help too, with wordings & additional ERIs
social media search to get more ERI ideas
3:25
(Optional) Search social media for your ERI's and update if needed
set up a scheduling booking calendar link
2:39
Set up your appointment calendar first...
Post your MDC outreach post
10:09
⭐️ Outreach Message for Market Discovery Calls (MDCs)
send your social media post to your supporters to support it
3:27
Ask your supporters for help spreading your post... especially if not getting enough responses
What happens when you say Yes to MDC outreach post?
3:41
When they respond “Yes”...
do private messaging instead of a call?
1:12
Alternative to conversations -- private messaging threads
incentive for MDC's?
0:43
🎁 What about offering an incentive / thank you gift?
Clarify Your Calling with Authentic Market Discovery
Larger audience therefore less able to say Yes to 1-1 convos?
Market Discovery Module 2 homework
0:44
Module 2 Check-In / Homework
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(Optional) Udemy Research
Clarify Your Calling with Authentic Market Discovery
Live attendees -- fill out this feedback form 🙏🏼

Q&A and Examples

2 possible niches - which should I do market discovery about?
3:38
2 possible niches - which should I do market discovery about?
I already offer things - what do I do with those re: market discovery?
4:11
I already offer things - what do I do with those re: market discovery?
corporate fitness training - 1-1 price too much?
3:00
corporate fitness training - 1-1 price too much?
Example - ADHD coach wants to launch a group program - how does market discovery help?
7:10
ADHD coach wants to launch a group program - how does market discovery help?
"I polled people, created a product, they didn't buy..
7:18
"I polled people, created a product, they didn't buy... why?"
speak to empowered people vs vulnerable people?
4:05
speak to empowered people vs vulnerable people?

(Optional) Pre-Course Bonus -- to inspire some ideas for you :)

Your offers aren't selling well - you need to do market research because of your saturated market
6:50
Your offers aren't selling well - you need to do market research because of your saturated market...
Market research_ most important questions_
6:24
Market Research - Most Important Questions
How to decide which product to work on and launch next
8:11
How to decide which product to work on and launch next?
Market research request posts -- How to get more responses?
3:57
Market research request posts -- How to get more responses?
Group Q&A Call Strategy to engage with your audience and do some market research
7:00
Group Q&A Call Strategy to engage with your audience and do some market research